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Matchday Essential
Built for Matchday Moments
Don’t just support carry the legacy.- Limited run. Lifelong meaning.- This isn’t just merch. It’s memory you can wear.
- Feel the pride. Wear the story.- Own the tribute. Wear the roar.
Gear up. Get carried away.- For the fans who feel every chant.- Matchday starts with what you wear.- From the stands to the streets — rep it loud.
- Built for the faithful. Worn by the proud.
Made with meaning. Ready to wear.- Real fans wear real stories.- This is what pride looks like — grab yours.- Crafted to last. Designed to matter
.- Join the movement. Wear the message.
Matchday Comfort
Layer up with love and loyalty. This jumper keeps the chant alive from pub to pitch.
"Davey’s Voice, My Choice."
Playground to Stadium
Get Carried Away Clothing Store was created in loving memory of Davey Atkinson—a devoted Sunderland AFC supporter whose passion became legend.
Get Carried Away Clothing Store was created in loving memory of Davey Atkinson—a devoted Sunderland AFC supporter whose passion became legend. His iconic phrase, “Let’s get carried away, man!”, first heard on BBC Radio Total Sport, captured the raw emotion of football fandom and quickly became part of Sunderland’s cultural DNA.
This brand was born from a moment that became a movement. When Davey Atkinson let loose his legendary phrase on BBC Radio Total Sport, it captured the heart of Sunderland AFC. Today, the club plays his voice over the tannoy to rally fans before kickoff—his energy now part of matchday tradition.
Get Carried Away Clothing: Where Legacy Meets the Love of the Game. Born from the roar of the terraces and the voice of one unforgettable man, Get Carried Away Clothing launches with a tribute at its heart. Inspired by the iconic phrase “Let’s get carried away, man” — a rallying cry that echoed through the Stadium of Light and lives on in the soul of Sunderland — this store is more than just merch. It’s a movement. A celebration of passion, pride, and the people who make football more than a game.Our first collection is a love letter to the North East — to the chants, the scarves, the stories, and the spirit of Davey. Every stitch carries the energy of matchday, the warmth of community, and the legacy of a voice that still lifts us.But this is just the beginning.As we grow, Get Carried Away will evolve into a home for football fans across the UK — from the terraces of Tynecastle to the stands of Stamford Bridge. Our mission is to unite supporters through bold, authentic designs that honour the culture, colour, and character of the beautiful game, wherever it’s played.So whether you’re here for the tribute or the threads, welcome to the start of something special. Let’s get carried away — together.